Campaigns
Campaigns allows projects to send tailored messages across different channels and track marketing performance with customized on-chain objectives.
Last updated
Campaigns allows projects to send tailored messages across different channels and track marketing performance with customized on-chain objectives.
Last updated
To create your campaign, go to campaigns, draft and click create new campaign
Fill in the campaign name and description for easy identification, once you’re ready click next
Select your promotion type and choose the campaign goal you want to achieve.
*You need to integrate MetaCRM widget to your website before launching a MetaCRM Widget Notification
Give your notification a title and a description to quickly inform users and catch their attentions. Upload an image to further draw users' attention.
Schedule a publish date if necessary.
Select the channel you would like to distribute your content. Currently, we offer MetaCRM Widget (You need to integrate MetaCRM widget before setup), Push Protocol and XMTP (more coming soon!)
Choose a custom user group from one of the user segments or user tags. Projects can send tailored messages targeting at different user groups to maximize marketing efforts.
An estimated reach number is displayed in the bottom right corner.
Projects can also add an attribution link to track the campaign performance.
Before creating an attribution link, projects must establish a connection between the MetaCRM Tracking Tag and their websites. Please refer to MetaCRM Tracking Tag
If you have set Call to Action in the previous step, you will need to set up objectives. If not, you can skip step3 and publish your campaign directly.
To set up campaign objectives, you can choose between Token transfer in, token transfer out, mint NFT or contract interaction.
Token Transfer In and Token Transfer Out monitors whether a user purchases or sells your token.
Mint NFT checks whether users purchase NFT after page visits.
Contract Interaction allows project to monitor a target function but you will have to provide a contract ABI.
You can add multiple objectives to your campaign or select from recently used objectives
Once everything is ready, click next and publish!
To check all the attribution links for your campaign, head over to campaigns and navigate to either scheduled, ongoing or done, depending on your campaign status. Once you found the campaign you’re looking for, go to the attribution link column and click on the underlined number.
You’ll then see all attribution links for the campaign, you can copy the original URL or the short URL and even download the links as a CSV file.
After successfully launching the marketing campaign. You can check the report in Campaign Analysis
