> For the complete documentation index, see [llms.txt](https://metacrm.gitbook.io/metacrm/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metacrm.gitbook.io/metacrm/products/marketing/x-campaign-tracking.md).

# X Campaign Tracking

## Overview

With this tool, marketers can manage multiple Twitter campaigns efficiently. The platform enables you to input Twitter post links, track performance metrics, visualize trends, and compare KOLs—all from a single interface. This helps you make data-driven decisions to enhance campaign impact and optimize engagement.

<figure><img src="/files/Yioi54L3zxtqEA6tyWFN" alt=""><figcaption></figcaption></figure>

## Key Features

1. **Twitter Post Tracking**
   * Manually input Twitter post links and let MetaCRM automatically collect key metrics, including views, likes, shares, and comments.
   * Edit campaign links at any time by adding or removing posts as needed.
2. **Customizable Dashboards**
   * Visualize campaign metrics with time-series charts, customizable to specific date ranges.
   * Track overall statistics with growth rate comparisons, sortable post feeds, and engagement metrics for each post (total interactions: likes, comments, retweets).
   * When viewing “All” dates, growth rate metrics will be hidden for a clear snapshot.
3. **Detailed Performance Insights**
   * Access date-specific breakdowns by clicking on any date to view detailed metrics for that day.
   * This feature helps you identify trends and patterns in user engagement and campaign performance over time.
4. **Share read-only dashboards**
   * Effortlessly share campaign performance insights with teammates or stakeholders through our new one-click campaign sharing feature.

## User Flow

1. Access the MetaCRM portal and navigate to the Twitter Campaign Tracking section.
2. **Create or Select Campaign**: Start a new campaign or choose an existing one to manage.
3. **Input Twitter Links**: Add Twitter post links to track and analyze.
4. **View Dashboard**: Access in-depth analytics, visualize performance trends, and compare KOL impact.


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