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Website Traffic

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Last updated 5 months ago

Dive into detailed website traffic metrics with our Website Traffic Tools. Analyze DAU, WAU, and MAU trends, conversion rates, and wallet activity over flexible time periods.

Key Features:

  • Granular Time Picker: Select daily, weekly, or monthly views with options like 7-day, 4-week, and 3-month intervals.

  • Key Metrics Overview:

    • Session Count: Track visits with growth comparisons.

    • Unique Wallets & New Wallets: Understand first-time and returning user trends.

    • Objectives Achieved & Conversion Rate: Measure goal completions with growth rates.

  • Cohort Retention Analysis:

    • Daily, weekly, and monthly metrics showing the percentage of wallets revisiting over time.

    • Example: Day 0 to Day 7 retention rates for daily cohorts, or weekly retention for 4 weeks.

  • New vs. Returning Wallets: A clear breakdown of audience composition.

  • Objectives Breakdown: Visualize the top 5 achieved objectives with detailed charts.

In the Settings section, you can create an Objective, which allows you to track specific smart contract activities and measure your progress based on blockchain events. With this feature, you can define and set custom goals linked to blockchain interactions, giving you the ability to monitor the effectiveness of your marketing strategies directly within MetaCRM.

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