> For the complete documentation index, see [llms.txt](https://metacrm.gitbook.io/metacrm/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metacrm.gitbook.io/metacrm/products/footprints/website-traffic.md).

# Website Traffic

Dive into detailed website traffic metrics with our **Website Traffic Tools**. Analyze DAU, WAU, and MAU trends, conversion rates, and wallet activity over flexible time periods.

<figure><img src="/files/Pusr6uOkRFyYYbTAsCTo" alt=""><figcaption></figcaption></figure>

**Key Features:**

* **Granular Time Picker:** Select daily, weekly, or monthly views with options like 7-day, 4-week, and 3-month intervals.
* **Key Metrics Overview:**
  * **Session Count:** Track visits with growth comparisons.
  * **Unique Wallets & New Wallets:** Understand first-time and returning user trends.
  * **Objectives Achieved & Conversion Rate:** Measure goal completions with growth rates.
* **Cohort Retention Analysis:**
  * Daily, weekly, and monthly metrics showing the percentage of wallets revisiting over time.
  * Example: Day 0 to Day 7 retention rates for daily cohorts, or weekly retention for 4 weeks.
* **New vs. Returning Wallets:** A clear breakdown of audience composition.
* **Objectives Breakdown:** Visualize the top 5 achieved objectives with detailed charts.

***

In the **Settings** section, you can create an **Objective**, which allows you to track specific smart contract activities and measure your progress based on blockchain events. With this feature, you can define and set custom goals linked to blockchain interactions, giving you the ability to monitor the effectiveness of your marketing strategies directly within MetaCRM.

<figure><img src="/files/ZHN24XqlPAFKI28VlgyT" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://metacrm.gitbook.io/metacrm/products/footprints/website-traffic.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.