Tracker
Tracker promotion allows you to distribute MetaCRM’s attribution links to monitor marketing campaign performances across different sources.
Before creating an Tracker campaign, projects must establish a connection between the MetaCRM Tracking Tag and their websites. Please refer to MetaCRM Tracking Tag
Step2. Attribution links setup
Fill in the destination website URL and schedule a start date if necessary.
You can customize your attribution links by selecting different campaign source, medium, terms and content. These parameters enables easy identification of different attribution links and can help you accurately track the performance of your marketing campaigns across multiple sources.
Campaign source allows you to identify where the traffic to your destination website is coming from. We offer a wide range of selections covering popular Web2 and Web3 platforms.
Campaign medium is how you reached your audience, such as through email, social media post, or influencer collaborations, etc.
Campaign terms are specific keywords you paid for in ads to make sure your ad is shown to people searching for those terms.
Campaign content helps you distinguish between similar ads or links such as running A/B testing
You can check the link count on the bottom right corner to see how many attribution links will be generated from the current setting.
If you need to create attribution links for other campaign sources, you can click add link setting to create more attribution links.
Step3. Objectives setup
After everything is filled in, the last step is deciding campaign objectives. You can choose between Token transfer in, token transfer out, mint NFT or contract interaction.
Token Transfer In and Token Transfer Out monitors whether a user purchases or sells your token.
Mint NFT checks whether users purchase NFT after page visits.
Contract Interaction allows project to monitor a target function but you will have to provide a contract ABI.
You can add multiple objectives to your campaign or select from recently used objectives
Once everything is ready, click next and publish!
To check all the attribution links for your campaign, head over to campaigns and navigate to either scheduled, ongoing or done, depending on your campaign status.
Once you found the campaign you’re looking for, go to the attribution link column and click on the underlined number. You’ll then see all attribution links for the campaign, you can copy the original URL or the short URL and even download the links as a CSV file.
After successfully launching the marketing campaign. You can check the report in Campaign Analysis
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