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Segmentation

PreviousCustomer AnalyticsNextMetaForm

Last updated 1 day ago

Projects can segment users based on a range of on-chain criteria. This segmentation allows projects to execute targeted marketing campaigns designed to engage different user groups.

For example, by integrating this segmentation with our Notification module, projects can send customized messages to selected user groups. This targeted approach significantly increases the effectiveness of marketing campaigns.

Projects can use various on-chain criteria such as wallet balance, NFT amount, wallet age and transaction number to create user segmentation.

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Segmentation