Segmentation

Projects can segment users based on a range of on-chain criteria. This segmentation allows projects to execute targeted marketing campaigns designed to engage different user groups.

For example, by integrating this segmentation with our web push functionality, projects can send customized messages to selected user groups. This targeted approach significantly increases the effectiveness of marketing campaigns.

For broader marketing strategies, projects have the option to export these user segments as CSV files or directly to Mailchimp, creating seamless Web2 marketing integration.

Segmentation

Projects can use various on-chain criteria such as wallet balance, NFT amount, wallet age and transaction number to create user segmentation.