# Campaign Performance

After successfully launching the marketing campaign across different promotional channels, projects can come back to attribution analysis to check the performance of each campaign.

## Overview

The Overview page shows how each campaign is performing. In a quick glance, projects can see which campaign brings in the most traffic and which campaign has the highest conversion rate, enabling better marketing budget allocation.&#x20;

<figure><img src="https://3451134964-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIp3H40s6RSVxvVyd4c2%2Fuploads%2FDcZ1r9dChQfolgENdcEg%2FGroup%2022965.png?alt=media&#x26;token=68869e15-812a-4c23-8b48-d47837a4c02b" alt=""><figcaption></figcaption></figure>

## Campaign Details

Clicking into the individual campaign, you’ll see a pie chart breakdown of all the connected wallets’ analytics, such as total users, wallet balance and wallet age

Below is a list of all the connected wallet address

<figure><img src="https://3451134964-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIp3H40s6RSVxvVyd4c2%2Fuploads%2FaMWiafnxMnlM9nTPBQ6g%2F%E6%88%AA%E5%9C%96%202024-10-15%20%E4%B8%8B%E5%8D%884.06.32.png?alt=media&#x26;token=c911faf1-ab1b-46c7-908f-b37df0b39381" alt=""><figcaption></figcaption></figure>
